The 7th Global Cross-border E-commerce Conference (GCBEC) with the theme of "Buy Globally and Sell Globally" kicked off in Zhengzhou city of Central China's Henan province on May 10.

Representatives from the World Trade Organization, the World Customs Organization and well-known enterprises at home and abroad are invited to participate in the conference to seek consensus, enhance cooperation and map out the future of the global cross-border e-commerce industry, which is bound to add new energy into the high-quality development of the industry.

Since its first launch in 2017, the GCBEC has attracted nearly 10 thousand participants from all over the world and become an important platform to enhance the influence of the "Online Silk Road" in Henan.